Snoop Dogg’s 2016 recap is a thing of beauty

2016, on the whole, can do one. Whether it was the death of Bowie or the birth of Brexit, the slow motion car crash of the presidential election and the subsequent Trumpocalypse or the hacks, attacks and outages that peppered the year, it was a pretty dismal twelve months.

Praise be, then, for Snoop Dogg, who's been honing his social media skills for some time but really provided the commentary we all needed this year. From the Olympics to Pokémon via Ken Bone, he had something to say about everything the year had to throw at us.  Read more...

More about Year In Review, Social Media, Snoop Dogg, and Humor

Facebook finds beautiful missing photo for girlfriend of Oakland fire victim

Social media might be your go-to place to argue with your cousins and post silly cat GIFS, but sometimes, it can be really beautiful.

On Dec. 4, Saya Tomioka posted a plea to Facebook to help her find a picture of her kissing her boyfriend, Griffen Maddens, a victim of the Oakland warehouse fire in hopes of a "facebook miracle," and social media delivered.

"Maybe some facebook miracle could happen," the bereaving girlfriend wrote. "This morning I remembered the first time I went to Times Square, June 16 of 2015."

"Griffin and I just finished watching The Book of Mormon on Broadway," she continued, "I remember tears swelling my eyes because the city was so beautiful and amidst all the lights, I got to look at the brightest light of all, my sweetie. I cried, and we kissed. Some random photographer captured this very moment, this very kiss." Read more...

More about Love, Instagram, Facebook, Social Media, and Oakland Warehouse Fire

Why good SEO is strategic

To many on the upper rungs of the corporate ladder, “SEO” is still a geeky term whose effects are considered to be marginal, rather than central to the company's marketing efforts. Columnist Kevin Lee explains why this view needs to change.

Please visit Marketing Land for the full article.

Tumblr is the one social platform taking action ahead of Trump’s America

As Facebook grapples with its fake news problem, and Twitter continues to fall short in trying to curb hate speech and trolls, one social network is actively helping its users take action while a Trump administration looms: Tumblr.

In the aftermath of the election, the social platform has launched Action on Tumblr, a hub to elevate marginalized voices, educate users on timely political and social issues, and provide resources that can lead to real impact — online and off.

Angled as "a go-to safe home for agents of change," Action on Tumblr invites the platform's audience — generally young, socially conscious users — to engage with experts, advocates and each other on topics affecting their communities. Read more...

More about Identities, Election 2016, Trump, Tumblr, and Social Media