Don't alienate your consumers. Columnist Alex LePage explains how intent data and programmatic advertising can help you anticipate your customers' needs and build relationships with them across devices.
Retargeting shouldn't just be based on someone visiting your site and looking at a product, says columnist Alex LePage. He explains why it's time for marketers to use real metrics to create a personalized experience for customers.
Trying to ace finals while keeping track of your cap and gown is stressful enough. Losing touch with your closest friends is worse
As your lives go in different directions and places, it can be scary to think about staying in touch and keeping those friendships as tight as they were in the dining hall and dorm room