Author: Anthony Ha

Twitter introduces pre-roll ads to Periscope videos

 Twitter is announcing a new ad unit — pre-roll ads on Periscope videos. In a blog post, Periscope Group Project Manager Mike Folgner says the ads will appear in a way that’s “organic to how people already consume that content on the platform.” Basically, publishers will have the option to run a short video ad that plays before you watch their Periscope… Read More

Facebook introduces a new ad format — product-focused ‘collections’

 Facebook is introducing a new ad format that should help retailers showcase their products. The last big addition to Facebook’s ad lineup came last year, with the launch of Canvas, a fast-loading, rich media ad. Like Canvas, collections are created specifically for mobile, and seem designed to win users over in the Facebook app — before directing them to the advertiser’s… Read More

Adobe’s Project Fleek connects marketers and social video influencers

 Adobe is testing out a new product called Fleek, offering marketers a new way to recruit and manage video influencers for promotional campaigns. Laura Williams Argilla, Adobe’s director of services and workflow for professional video, described Fleek as an extension of the social publishing tools that the company launched back in November. “Trying to solve some of the needs of… Read More

Instagram grows to 1M active advertisers, plans to add more data and direct booking

 Instagram’s advertiser base has doubled again. The Facebook-owned photo and video app is announcing that it now has 1 million monthly active advertisers, compared to 500,000 in September and 200,000 just over a year ago. Some of that growth can be attributed to the simple fact that a lot of people use Instagram — 150 million every day, as of January. But James Quarles, who… Read More

The League adds read receipts, so paid members can confirm when someone is really ghosting them

 The League, a dating app that users have to apply to join, has a new feature that could help with one of the most agonizing parts of the online dating process — wondering if someone’s deliberately ignoring you or if they just haven’t opened the app in a while. Specifically, The League is importing an idea from other messaging services — read receipts, which tell you… Read More

LinkedIn co-founder Reid Hoffman joins Microsoft’s board

 LinkedIn co-founder Reid Hoffman announced today that he’s joined the board of directors at Microsoft. This follows Microsoft’s $26.2 billion acquisition of LinkedIn last year. When the deal closed, LinkedIn CEO Jeff Weiner said the company’s day-to-day operations would “essentially remain unchanged,” but he also noted a number of areas (like integrating… Read More