Having difficulty determining how to efficiently incorporate real-time data into your business strategy? Here are five ways digital marketers can effectively utilize real-time analytics.

Since the demand for analytics professionals outweighs the supply, this columnists outlines which roles are best kept in-house and which ones you should outsource.

A recent client analysis taught columnist David Sprinkle that marketers must trust the data, not necessarily their instincts!

If you can avoid these five common mistakes when deploying your analytics, you will save yourselves, and your clients, a lot of trouble.