The updates include an option for targeting cord-cutters in AdWords. It will also sell YouTube TV ads on its Google Preferred network. The post YouTube announces more moves to chip away at TV ad budgets appeared first on Marketing Land.

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The tool suggests ad format mixes and provides reach estimates based on campaign objectives and budget inputs. The post Google launches Reach Planner for YouTube & video ad forecasting in AdWords appeared first on Marketing Land.

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Deciding instead to piggyback on their partners' accreditation, the ad tech firm has lost accreditation for all metrics and has withdrawn from the process. The post AppNexus gives up MRC accreditations appeared first on Marketing Land.

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Price extensions are available in the US and rolling out to international markets this month. The post Bing Ads launches price extensions appeared first on Marketing Land.

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With the latest TrueView format, brand advertisers can buy skippable ads under 30 seconds on a CPM basis. The post YouTube’s new TrueView for reach format makes bumper ads skippable appeared first on Marketing Land.

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From the how and why to invest in creative to understanding targeting and creative capabilities across various platforms to drive performance. The post How to turn video into sales: SMX West recap appeared first on Marketing Land.

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The change signals a new phase for the social giant and its advertisers as regulation pressures mount. The post Reaction: Advertisers cautiously optimistic after Facebook says it’s pulling third-party targeting data appeared first on Marketing Land.

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