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Author: Ginny Marvin
Google Chrome’s filtering of ‘annoying’ ads will apply to sites worldwide starting in July
Amazon’s latest ad test: Targeted Product Sampling
Amazon adopts MRC viewability standard for conversion attribution
What Amazon Advertising’s big 2018 advancements will mean for 2019
Merkle launches bidding platform tailored for Amazon sponsored brand ads
NYT report on Facebook’s data deals won’t sway advertisers, say media buyers
3 prospecting features for Google Display campaigns
YouTube ad campaigns target ‘TV screens’ by default, coming to AdWords API in Jan.
For YouTube TrueView and bumper ad campaigns, TV screens targeting is enabled as a device type in the UI and can soon be managed via the API as well.
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Please visit Marketing Land for the full article.
Please visit Marketing Land for the full article.
Google adds pay for conversions bidding in Display campaigns
Google has announced the availability of conversion-based bidding for display campaigns called “Pay for conversions”. Why you should care With the new bidding options, advertisers are charged when users convert from the ads rather than for ad clicks or impressions. Similar to Google...
Please visit Marketing Land for the full article.
Please visit Marketing Land for the full article.