The program includes more than 500 companies certified to provide resources or training on using Google Marketing Platform products. The post Google announces Google Marketing Platform Partners program appeared first on Marketing Land.

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Welcome to Google Ads, Google Marketing Platform, and Google Ad Manager. The post Google is retiring the AdWords & DoubleClick brands in a major rebranding aimed at simplification appeared first on Marketing Land.

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A new local inventory ad unit for GDN and product pricing benchmarks are among the announcements. The post Google announces new features for retail advertisers at SMX Advanced appeared first on Marketing Land.

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Apple shores up its pro-privacy, anti-tracking positioning. The post Taking aim at Facebook & others: Apple says it is ‘shutting down’ tracking from Like & Share buttons and conversation platforms appeared first on Marketing Land.

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Trends marketers should be paying attention to in the year ahead. The post Digital advertising’s opportunities & threats from Mary Meeker’s Internet Trends report appeared first on Marketing Land.

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Now out of pilot with over 170 audiences determined to be in buy mode. The post Bing Ads rolls out In-Market Audiences to all US advertisers appeared first on Marketing Land.

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Advertisers can buy digital audio ad inventory programmatically on Spotify, TuneIn, SoundCloud and Google Play Music. The post DoubleClick Bid Manager opens up digital audio ad buying globally appeared first on Marketing Land.

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