Advertisers can opt-into automated bidding and tailor bids for the search ads by page placement. The post Amazon enables dynamic bidding, bid adjustments for Sponsored Products ads appeared first on Marketing Land.

Please visit Marketing Land for the full article.

Sites that don't adhere to the Better Ads Standards could see ads blocked. The post Google Chrome’s filtering of ‘annoying’ ads will apply to sites worldwide starting in July appeared first on Marketing Land.

Please visit Marketing Land for the full article.

The program, currently in pilot, could eventually be available to CPG companies via Amazon's self-service ad platform. The post Amazon’s latest ad test: Targeted Product Sampling appeared first on Marketing Land.

Please visit Marketing Land for the full article.

View-through conversions are now attributed to viewable impressions only. The post Amazon adopts MRC viewability standard for conversion attribution appeared first on Marketing Land.

Please visit Marketing Land for the full article.

The e-commerce giant's ad business continued to grow as it made significant updates to its advertising systems and capabilities. The post What Amazon Advertising’s big 2018 advancements will mean for 2019 appeared first on Marketing Land.

Please visit Marketing Land for the full article.

The proprietary platform was developed to meet growing client demand for bidding at scale. The post Merkle launches bidding platform tailored for Amazon sponsored brand ads appeared first on Marketing Land.

Please visit Marketing Land for the full article.

Advertisers remain focused on performance, and so far it's holding. The post NYT report on Facebook’s data deals won’t sway advertisers, say media buyers appeared first on Marketing Land.

Please visit Marketing Land for the full article.

These relatively new features are aimed at reaching new customers with Display campaigns. The post 3 prospecting features for Google Display campaigns appeared first on Marketing Land.

Please visit Marketing Land for the full article.

For YouTube TrueView and bumper ad campaigns, TV screens targeting is enabled as a device type in the UI and can soon be managed via the API as well. The post YouTube ad campaigns target ‘TV screens’ by default, coming to AdWords API in Jan. appeared first on Marketing Land.

Please visit Marketing Land for the full article.

Google has announced the availability of conversion-based bidding for display campaigns called “Pay for conversions”. Why you should care With the new bidding options, advertisers are charged when users convert from the ads rather than for ad clicks or impressions. Similar to Google...

Please visit Marketing Land for the full article.