Word Press boasts that it now powers more than 23 percent of the web. Will the new Dot Brand space give it a bigger boost?
Brands like Google and Amazon have plans to launch their own dot brands in the next two years. More marketers should follow their lead as social and search become more connected.
Applying for generic top-level domains and having their own Internet neighborhoods would allow brands like Google, Amazon and Nike to mine customer data in a more sophisticated way.
A look at what new domain names and hashtags have in common.