Michael Litt, Author at Learn Digital Marketing

November 2, 2016 Michael Litt Comment

How can you make personalized video work for you? Columnist Michael Litt outlines his favorite ways to use personalized video to win the attention of prospects and customers.

Please visit Marketing Land for the full article.

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It’s time to get personal with email

May 23, 2016 Michael Litt Comment

How do you improve your open and click rates? Columnist Michael Litt explains why personalization and video are a winning combination for your email marketing strategy.

Please visit Marketing Land for the full article.

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Video Marketing Lessons From People Who Have Been There, Done That

November 6, 2015 Michael Litt Comment

Looking to step up your video marketing strategy? Columnist Michael Litt highlights several successful video campaigns and offers some takeaways on what you can learn from them.

Please visit Marketing Land for the full article.

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View Counts Don’t Count! Using Video Analytics To Understand What’s Working And What’s Not

October 9, 2015 Michael Litt Comment

Don't get caught up in the all-too-common impulse to chase view counts. Columnist Michael Litt explains why you need to first figure out your goals and then determine how to measure video marketing success.

Please visit Marketing Land for the full article.

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Why You Need To Make Video Part Of Your Marketing Automation Strategy

September 10, 2015 Michael Litt Comment

Video can offer marketers powerful insights about customers, says columnist Michael Litt, which is why integrating it into your marketing automation platform is critical.

Please visit Marketing Land for the full article.

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How To Use Video To Enhance Your Email Marketing Campaigns

August 14, 2015 Michael Litt Comment

Video is sure to improve the click-through rate on your email campaigns, but not all email clients are compatible with video playback. Columnist Michael Litt outlines some ways you can work around that issue.

Please visit Marketing Land for the full article.

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How To Use Video Throughout The Buying Journey To Boost Conversions And Engagement

July 17, 2015 Michael Litt Comment

Don't stop with a simple introductory video. Columnist Michael Litt explains how to create powerful content for every stage of the buying process.

Please visit Marketing Land for the full article.

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How To Use Video Content To Generate, Qualify And Score Leads

June 19, 2015 Michael Litt Comment

Video might require an investment, says columnist Michael Litt, but it can give you key insights into your audience, which will ultimately lead to more sales.

Please visit Marketing Land for the full article.

Author: Michael Litt

5 ways to use personalized video in your next marketing campaign

It’s time to get personal with email

Video Marketing Lessons From People Who Have Been There, Done That

View Counts Don’t Count! Using Video Analytics To Understand What’s Working And What’s Not

Why You Need To Make Video Part Of Your Marketing Automation Strategy

How To Use Video To Enhance Your Email Marketing Campaigns

How To Use Video Throughout The Buying Journey To Boost Conversions And Engagement

How To Use Video Content To Generate, Qualify And Score Leads