Author: Robin Kurzer

Keeping up with the pace of advertising, MRC proposes updates to its ad verification guidelines

MRC's updates provide new verification requirements for contextual advertising and allow brands to create a list of categories that are "never appropriate" for their programmatic ads. The post Keeping up with the pace of advertising, MRC proposes updates to its ad verification guidelines appeared...

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Despite marketers’ optimism about new privacy laws, massive data breaches continue to rock consumers’ trust

Will GDPR and the recently passed California privacy law herald a new age where companies avoid breaches by taking proper precautions? The post Despite marketers’ optimism about new privacy laws, massive data breaches continue to rock consumers’ trust appeared first on Marketing Land.

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