Author: Sarah Perez

Twitter’s $99 monthly subscription ad program launches into public beta

 Twitter unveiled in its Q3 earnings report that it had been testing a new, self-serve advertising subscription aimed at small businesses. That service, known as Twitter Promote Mode, is officially launching today with the goal of letting small businesses and personal brands more easily run ad campaigns on Twitter’s platform by automating them, for the price of $99 per month. As… Read More

Twitter officially expands its character count to 280 starting today

 Twitter’s expansion to 280 characters is rolling out publicly today to all users in supported languages, including English. The company had first announced the controversial plan to move beyond its traditional 140 characters back in September, noting at the time how a longer character count allowed users to express more of their thoughts without running out of room to tweet. The… Read More

Facebook introduces a Messenger plugin for business websites

 Facebook Messenger is coming to businesses’ own websites. The social network announced today the launch of a new customer chat plugin into closed beta, which will allow customers to talk directly with businesses on their websites using Messenger, and continue those conversations across web, mobile and tablet devices. While there are already plenty of customer support and chat plugins… Read More

Niantic acqui-hires Evertoon to add a social network to Pokémon Go and other apps

 Niantic, the company behind the hit mobile game Pokémon Go and its predecessor, Ingress, announced today it has acquired the team from the startup Evertoon to help it further build out its mobile products. Deal terms were not disclosed, but from how it’s described, the move seems to be more of an acqui-hire focused on gaining access to talent, rather than Evertoon’s IP. Launched… Read More

Twitter posts a new version of its rules with updated sections on abuse, spam, violence and more

 Twitter today published a new version of its rules, in an effort to further clarify its policies about abuse, spam, self-harm and other topics, as well as to better explain how it determines the appropriate action – like suspending an abuser’s account, for example. The company says the updated documentation doesn’t represent changes to the “fundamentals” of its… Read More

Skype’s big redesign publicly launches to desktop users

 Earlier this year, Skype introduced a revamped version of its application offering a heavier focus on media sharing and social expression tools, in an effort to better compete with more modern social communication services, like Slack and even Snapchat. Today, the company is publicly launching the new version of Skype to the desktop, including on Mac, Windows 10 (November 2016 update and… Read More

Facebook rolls out new tools for group admins, plus badges and profiles for members

 Facebook today introduced a good handful of new features for groups on Facebook, with a focus on helping admins better manage and grow their online communities, and helping members better connect with one another. The additions, inspired by user feedback, include support for welcome posts, badges, member profiles, and other admin-level controls. The company met this June with hundreds of… Read More