Category Archives: #digitalmarketing

HBO knows what you’re thinking while watching ‘Game of Thrones’ thanks to this company

People went "crazy" over the season seven premiere of HBO's Game of Thrones. 

Or so they say.

"Crazy" accounted for 8.9 percent of all emotional reactions (ERs) during the first episode, and "crazy" ERs spiked during singer Ed Sheeran's cameo, driving 4.8 percent of all ERs.

What are ERs, and why does any of this matter? Well, if you were the producer of Game of Thrones, you looked at this data to evaluate how the show resonated and determined what to promote across social media over the following days.

The power of emotions, as a way to better connect with audiences and create fans, is the big bet of Canvs, a New York-based tech company that works with 90 percent of the TV networks in America—including HBO. Read more...

More about Business, Television, Hbo, Social Media, and Game Of Thrones

Are dating apps the new social networks?

Are dating apps even for love anymore, or are we just messing around on them the same way we do on Snapchat and Instagram? 

The answer is complicated — just like the relationships that often spring from these apps. 

There are still plenty of people out there in search of the perfect match, but the dating app Hater, which matches people based on the things they mutually dislike, has discovered an interesting trend among its users.

Brendan Alper, the app's founder and CEO, told Mashable he'd recently noticed that a lot of them just don’t seem to care where their potential matches are located — because they have no intention of ever meeting them IRL.  Read more...

More about Friendship, Friendship App, Tinder, Dating Apps, and Social Media