Category Archives: Others

Meat This New Tinder User

Screenshot 2015-05-23 12.05.32 Before we get too far into this, I want to be fully transparent and disclose up-front that this is weird and mostly irrelevant. Inexplicably, Vimeo user Marcello Gómez Maureira has created a video that shows a piece of meat power-right-swiping through Tinder. The title of the film? “Tender: It’s how people meat.” So, naturally, I love Marcello and this video. A few fun… Read More

Store Visits And Offline Spending Data Will Drive Massive Mobile Ad Growth

Lack of clear ROI has held many advertisers back from investing more in mobile. That’s all about to change as increasing amounts of data about store visits and offline sales become available. As it does marketers come to recognize the greater value of mobile vs. PC users. Mobile users...

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A CMO’s View: Cole Haan CMO Says Domain Strategy Should Focus On Engagement & Honesty

As director of the nonprofit organization DotGreen.org, David Maddocks sees domains as channels or “doorways” into a company or brand. The post A CMO’s View: Cole Haan CMO Says Domain Strategy Should Focus On Engagement & Honesty appeared first on Marketing Land.

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Most Americans Want More Privacy, Don’t Trust Advertisers, Social Media Or Search

The overwhelming majority of Americans want to be able to control their information online and who gets access to it. However, in a wide-ranging and nuanced Pew Research Center survey, most respondents seem resigned to fewer online protections and less privacy. (Pew also investigates attitudes...

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