Category Archives: Search Marketing

Google: Alt Image Attribute Is Used By Web Search But More So For Image Search

Google's John Mueller clarified in yesterday's webmaster hangout video that while Google does look and read the alternative image attribute (alt tag) for use on web search, it plays a small role there. It is more heavily used by Google in image search and that is the primary SEO reason to use alt image text, not for web search but for image search.

Google Does Not Use BBB Or Other Trust Building Sites For Ranking

Google's John Mueller confirmed yesterday in a video hangout that Google does not use the BBB, Better Business Bureaus score or reviews as well as other third-party trust sites in their ranking algorithm. So all that talk about making sure you have a good BBB score with the core updates is really completely unrelated to core search rankings.