Category Archives: Instagram

Instagram is still clobbering Snapchat, and it’s worse than we thought

Instagram Stories is still eating Snapchat alive, and we have fresh data to prove it. 

Instagram's Stories now have 250 million daily active users, up from 200 million in April, according to the company. At the same time, engagement with Snapchat Stories declined 50 percent in June compared with the same time last year, according to new numbers from social analytics company Delmondo.

"We saw a decline of 50 percent in average unique viewers per story from June 2016 to June 2017," says Delmondo CEO Nick Cicero, who looked at engagement across 50,000 Snapchat Stories from brands, publishers, and other influencers.  Read more...

More about Tech, Instagram, Snapchat, Social Media, and Apps And Software

Want to become a social media celeb? There’s a college degree for that

Wanna become an Instagram star? Now, you can get a formal education for that.

A university in China is offering courses that are meant to equip students with the skills they need for online fame.

From make-up classes, catwalk practice to dance performances, the Yiwu Industrial and Commercial College (YWICC) near Shanghai says it knows what you need to become a social media celeb. 

Image: AFP/Getty Images

In a country with over 700 million phone users, it can be tough standing out. 

But top-earning internet celebrities, known as Wang Hong in China, can earn up to $46 million a year. It's no wonder everyone's jostling to become the Next Big Thing. Read more...

More about Instagram, China, Streaming, Social Media, and Weibo

I can’t be basic on Instagram anymore and it’s all because of Stories

Our Instagram Stories are awash with snapshots of our everyday lives. But, now that there's a hidden trove reserved for our most private — and dare-I-say basic — snaps. Instagram's already-very-high bar for posts has crept to a scary new height. 

Recently, somewhere between posting photos of chilled glasses of rosé and intricate latte art on my Story, I noticed a drastic shift in the way I was using the app. So drastic that I'm frozen by self-doubt when I go to post anything on my main grid. 

A few weeks ago, I did something I've been doing for years: I uploaded a photo to Instagram. That sunny evening, I casually posted a snap of my garden on my Story complete with a "lit" sticker. But, when I went to share a similar photo on my main feed, I hesitated for a moment. "Is this really Insta-worthy?" I asked myself. My finger hovered nervously over the "Share" button. I hit the button and instantly regretted it. I worried that the photo wasn't good enough, that it was too basic. I opened and closed the app five times before eventually opting to delete the photo entirely.  Read more...

More about Tech, Watercooler, Instagram, Social Media, and Instagram Stories

Boomer Phelps’ Instagram is the best thing about social media these days

If social media usage ever becomes an Olympic sport — which is truly not that unthinkable at the rate we’re moving — there will be but one participant worthy of a gold medal: Boomer Phelps.

The one-year-old son of Olympic legend Michael Phelps and his wife, Nicole, first captured the hearts of America while cheering on his dad from the stands of the 2016 Rio Olympics in a massive pair of patriotic protective earmuffs.

Since then he’s learned to walk, mastered the art of eating solid foods, and amassed an impressive 785K followers on Instagram, bringing pure, undeniable joy to timelines across the world. Read more...

More about Conversations, Instagram, Olympics, Kids, and Interview

Instagram is testing a new way for celebrities and influencers to identify their sponsored posts

 Instagram is creating a standardized format that should make it clearer to everyone when a post has been paid for by an advertiser. These aren’t for ads that businesses buy directly from Instagram, but rather for influencer marketing, where brands pay celebrities and other users with a significant online following to promote their products. It’s an area that every big tech and… Read More