Category Archives: Video/YouTube

More Than A Selfie App, Shots Produces Original Videos With Puppets (And Bieber)

 Shots has been pigeonholed since birth. First it was dismissed as just a startup funded by Justin Bieber. Then it was laughed at for being an app just for selfies. But after 2 years, $15.2 million raised, and almost 10 million sign-ups, Shots refuses to die. In fact, it’s branching out. Today the company released the first of a series of original video content it’s produced… Read More

Help! My Location Exclusion Settings Killed My Account [Video]

Earlier this month, one of our viewers asked for our help with a troubling predicament. She was a chocolatier who was attempting to expand her locally-based, boutique shop into a global, e-commerce business. Knowing that AdWords advertising was one of the best ways to drum up new online customers, she created a search campaign and expected to see an influx in new customers within days. Unfortunately, it was a total flop.

Twitter question location exclusion settings 

Let’s explore what went wrong:

The Rundown

The chocolatier in question specialized in Belgian chocolates and she created a campaign with highly targeted keywords, based on her offerings. Although she wanted to sell them globally, she excluded searchers physically located in Belgium, predicting that they’d produce a high volume of searches, but very few clicks and conversions, given that they were in the chocolate capital of the world. Probably not a bad decision, given that there’s no shortage of chocolate shops in Belgium. Unfortunately, this plan backfired. After running the account for a few days, she discovered that it had zero traffic and an alert message from Google saying that her ads weren’t being shown due to a keyword conflict.

editing location exclusions 

So where did this advertiser go wrong? Although her strategy to exclude searchers in Belgium was wise, she didn’t read the fine print. She’d excluded Belgium without considering her exclusion targeting settings. At the time, they were set to the default, which is to exclude “people in, or show interest in, my excluded location”. This caused a direct conflict with her keywords, which all included the term “Belgian”. Google recognized this and, as a result, never displayed her ads.

 advanced location exclusion settings

The Solution

Luckily, this issue was super easy to resolve. All she needed to do was edit her exclusionary settings to solely eliminate people physically in the selected location (within the campaign settings tab, under the location options (advanced) section). This is an important lesson that many advertisers learn the hard way. Keep in mind, location targeting options work similar. While the default is to show ads to “people in, or who show interest in my targeted location”, there are also options to only target people physically in your target location or solely people who demonstrate interest in that specific location.

 advanced location targeting settings

 Video Version 

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About the Author

Erin Sagin is a PPC Evangelist and Community Manager at WordStream. She was recently named the 3rd Most Influential PPC Expert of 2015 by PPC Hero. When she’s able to take a break from paid search, you’ll find her practicing her hula-hooping skills or planning her next trip to Latin America. You can follow Erin on Twitter and Google+.

Now you can use emoji to look up cat videos on YouTube

In a move that makes it possible to seamlessly combine your love of emoji with adorable animal videos, a group of researchers has built a prototype of a search engine that uses the tiny icons to search videos.

Called Emoji2Video, the search engine was made by researchers at the University of Amsterdam and Qualcomm Research as a way to show how emoji can be used to give a dense, easy-to-understand representation of what's happening in images and videos — something that you can comprehend no matter what language you speak, or whether or not you can read.

Visitors to the site can click on one or more emoji from a curated list of 385 (the current full list curated by a group called the Unicode Consortium contains nearly 1,300 of them, but the researchers excluded ones they didn't think would be that relevant to video searches, like symbols and numbers, and ones that were somewhat duplicative)The pictograms you choose will be used to search a data set of 45,000 YouTube videos for relevant matches. Read more...

More about Youtube, Search Engine, Images, Computing, and Cat Videos

We watch a crazy amount of cat videos — and that’s not a bad thing

Cat-fight
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According to ReelSEO.com, a website about video marketing, there are more than two million cat videos on YouTube. People have watched these videos more than 25 billion times, which equates to an average of 12,000 views per cat video.

The statistics speak for themselves, but they don’t tell the whole story.

Perhaps it’s because I’m a dog lover with a cat allergy, but the staggering amount of cat media available to internet users came as a surprise to me. With numbers like that, I couldn’t help but wonder: Who, exactly, is so drawn to this type of content? And what effects do cat-related media have on viewers? Read more...

More about Youtube, Entertainment, Cats, Emotion, and Cat Videos