Category Archives: Video/YouTube

Marketing Day: Bitly Adds New Analytics, Video Marketing Tips & An Interview With Cole Haan’s CMO

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Bitly’s Audience Intel Gives Marketers More Data About Consumer Sharing Link-shortening service introduces new analytics feature that gives...

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Silent video may become your brand’s loudest statement

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A couple of years ago I was on a family trip. I turned on the hotel television and found a children's network. Midway through the show all hell broke loose"What is that?! What happened to my show?! Why are they doing that?!"At 5 years old, my son had just seen his first block of TV commercials. Before this experience his media diet consisted of Netflix, TiVo, and DVDs — all commercial-free. And now he was a captive audience.

A struggle for control creates a new standard

His Gen Z outrage was over the top, but reflective of how much command people expect to have over all the content they see — from linear programming to social feeds. Scrolling, swiping, muting, skipping, and subscribing have become the modern behaviors of users seeking control. Read more...

More about Social Media, Video Advertising, Business, Advertising, and Autoplay