Facebook is invading Tinder’s space with a new set of dating features. It will let people opt in to creating a dating profile on Facebook. It will only be visible to non-friends who also opted into dating. Facebook will match you by a slew of preferences. And since it has more data on you than any other app, it could deliver more relevant matches. The feature will start testing later this year.
Facebook explains that “potential matches will be recommended based on dating preferences, things in common, and mutual friends. They’ll have the option to discover others with similar interests through their Groups or Events.”
We explored how this could work in a feature piece earlier this year: