Hooked on a feeling: The forgotten factor in online advertising

We're stuck using outmoded concepts such as segmentation and demographic groups, when what marketers should be seeking is a prospect's mood or mindset. The post Hooked on a feeling: The forgotten factor in online advertising appeared first on Marketing Land.

Please visit Marketing Land for the full article.

Leave a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.