This is Ode To..., a weekly column where we share the stuff we're really into in hopes that you'll be really into it, too.
Thankfully, the cultural peak of the unboxing video has come and gone. Do you really want to watch another person open a new iPhone or a box from Glossier? But there's still room for riffs on the genre — for example, these profoundly disturbing "wet unboxing" clips from artist Alex Frost.
Each video shows Frost opening up a package of some kind underwater. The stuff, whatever it is, oozes into the water, usually turning it gray and filling it with weird flakes. It's absolutely nauseating. I can't stop watching. Read more...More about Youtube, Instagram, Social Media, Unboxing, and An Ode To