Lebron James turns off his social media accounts before the playoffs begin each year, largely because it's a toxic place for celebrities.
Public backlash after the late-game mistakes by his teammates in Game 1 of the finals proves James' point, as the criticism and memes have dominated the Twitterverse and other social media.
While acknowledging the merits of social media in rapidly sharing news and events, James said at a Saturday news conference that it also often results in a barrage of negativity and rash reactions.
"If you're a celebrity, then you realize it's actually really bad for you," James said. Read more...More about Twitter, Nba, Culture, Social Media, and Lebron James