Instagram isn’t quite bringing back the chronological feed, but it will show more new posts and stop suddenly bumping you to the top of the feed while you’re scrolling. “With these changes, your feed will feel more fresh, and you won’t miss the moments you care about” Instagram writes. It should be more coherent to browse the app now that you won’t lose your place because your feed randomly refreshes, and there shouldn’t be as many disparate time stamps to juggle. Instead, you’ll be able to manually push a “New Posts” button when you want to refresh the feed.
Instagram switched from a reverse chronological feed to a relevancy-sorted feed in June 2016, leading to lots of grumbling from hardcore users. While it made sure you wouldn’t miss the most popular posts from your close friends, showing days-old posts made Instagram feel stale.
And for certain types of professional content creators and merchants, cutting their less likeable posts out of the feed — like their calls to buy their products or follow their other social accounts — was detrimental to their business. Instagram and Facebook moved to hide these posts over time because they can feel spammy.
“Based on your feedback, we’re also making changes to ensure that newer posts are more likely to appear first in feed” the company writes. Instagram’s VP of product Kevin Weil’s tweet indicates Instagram really is listening to all the complaints about the algorithmic feed:
Interestingly, despite all the anger about Facebook’s Cambridge Analytica scandal and the #DeleteFacebook movement, we haven’t seen nearly as many calls to #DeleteInstagram. In fact, the #DeleteFacebook trend seems to overlook the corporate parent company that owns Instagram, WhatsApp, and Oculus. Instead it focuses on just Facebook’s app, indicating that the scandal blowback might not be as much of an existential crisis.
If anything, the shift to the algorithmic feed caused much more of an uproar than any political issue or privacy scandal. While Facebook has become a core utility by bringing your real world identity to the Internet, Instagram is the pleasurable escape from that real world. And people get a lot more angry when you mess with their behavior patterns than when you highlight some abstract threat like misused personal data.
When Silicon Valley’s Greylock Partners led Entrepreneur First‘s $12.4 million funding round in September, Greylock’s Reid Hoffman said he could see the company builder expanding to “20 or 30 or 40 cities, maybe even 50“. Since then, EF has expanded to Berlin, in addition to existing programmes in London and Singapore, and today the so-called ‘talent first’ investor is adding Hong Kong to the list.
Heading up EF’s Hong Kong office is former Airbnb and Google exec Lavina Tien, while the Hong Kong programme, which kicks off in July, will copy the Berlin format, meaning that it will run for 3 months per cohort, not 6 months as in London and Singapore. In addition, teams formed at EF Hong Kong will be eligible to participate in its Singapore demo day.
This is part of a new EF format that aims to make the company builder’s secret sauce, which sees it recruit founders ‘pre-team, pre-idea,’ a lot more scalable. So far, EF co-founder Matt Clifford tells me, it’s working out well.
He says the Berlin program was able to set up and recruit its first cohort in 9 weeks compared to the 9 months it took to get fully operational in Singapore, sounding extremely bullish about the future potential for more expansion.
That’s because the new shorter formula is designed to let EF focus locally on the part most unique to the organisation — persuading the best technical and domain talent to try their hand at entrepreneurship and in turn matching them with a complementary co-founder so that they can form a startup that might otherwise never exist.
Clifford also says this is about doubling down on EF’s Asia ambitions. He notes that, similar to other EF outposts, Hong Kong is a burgeoning but perhaps latent tech ecosystem with good education — such as Hong Kong University for Science and Technology, the University of Hong Kong, and the Chinese University of Hong Kong — and access to capital that is beginning to turn its attention locally rather than simply investing abroad.
Adds EF co-founder Alice Bentinck: “We believe that there are a handful of exceptional technologists globally who have the skills and ambition to build the next generation of breakout technology companies. We know that we will find some of them in Hong Kong, just as we have in London, Singapore and Berlin”.
Meanwhile, Clifford won’t be drawn into where EF might expand next, although he doesn’t rule out adding a further programme this year. If I had to guess, I’d say Paris is a good bet, but in all honestly there are quite a number of cities that could tick the EF box.
Separately, I’m hearing that the company builder is raising a new investment fund so that it can continue the strategy of doing follow-on investments at seed and Series A into the most promising companies it helps build, across all of the locations it now operates. As always, watch this space.