Pinterest gets serious about making money, rolls out video ads

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Pinterest on Tuesday announced video ads for the social network called Cinematic Pins.

Cinematic Pins work similarly to Pinterest’s current ad products, Promoted Pins, in that they’re formatted to blend in with other items in your home feed — except for the fact they're motion-based. Gap, L’Oreal, Target, Unilever, Visa, Walgreens and Wendy’s are among the first crop of paid advertisers

Pinterest is taking a slightly different approach to video ads compared to companies like Facebook. Whereas Facebook’s video ads usually start automatically (without sound) when they appear on a device’s screen and stop when you’ve scrolled past, a video in a Cinematic Pin moves in relation to how quickly a user scrolls through. Read more...

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