Tag Archives: 2015 Webby Awards

Marketing Day: YouTube Red, IAB Ad Revenue Report & #TwitterFlight Announcements

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.


Source: Marketing Land

Twitter’s MoPub Launches Native Video Ads For Apps

Developers will be able to serve native video ads in their apps via MoPub Marketplace.

Please visit Marketing Land for the full article.


Source: Marketing Land

Twitter Pushes App Installs With “App Spotlight” For Profiles & “Install Actions” For Timelines

Twitter unveiled a new way that people can pin apps on their Twitter profile pages called App Spotlight. This appears to be in addition to pinning tweets to the top of a profile page. Twitter introduced the new feature, called App Spotlight, at its Twitter Flight developers conference today in San…

Please visit Marketing Land for the full article.


Source: Marketing Land

Travel’s New Digital Funnel – How Consumer Buying Continues to Evolve

How travelers are changing the way they search, shop and buy.

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Source: Marketing Land

IAB: US Internet Ad Revenues Up 19 Percent In First Half 2015, Driven By Mobile, Social, Video

Second quarter revenues hit a new record and top Q4 revenues for the first time.

Please visit Marketing Land for the full article.


Source: Marketing Land

Live Blog: Opening Keynote At Twitter Flight

Hello from San Fransisco, where Twitter Flight — Twitter’s annual developer conference — is happening. The event is kicking off with a keynote by newly minted Twitter CEO Jack Dorsey, as well as other Twitter executives. What’s in store? We’ll find out when it all…

Please visit Marketing Land for the full article.


Source: Marketing Land

Stop Saying “It Depends” And Give Better Answers

Success in digital marketing often depends on a number of factors, so it can be difficult to give clients definitive answers to their questions. But columnist Matt Umbro believes we can do better — here’s how.

Please visit Marketing Land for the full article.


Source: Marketing Land

Millennials Have Greatest Trust In Ads, Yet Are Among Heaviest Users Of Ad Blockers

According to Nielsen’s “Global Trust in Advertising” report, Millennials (21–34) showed “the highest levels of trust in online and mobile formats.” Below is a comparison of ad types (digital and traditional media) and generational trust levels that reflect this finding. Source:…

Please visit Marketing Land for the full article.


Source: Marketing Land

Twitter Is Rolling Out Native Polling For Everyone

Twitter’s simple 24-hour polling tool should be a popular way for brands to spark engagement on Twitter.

Please visit Marketing Land for the full article.


Source: Marketing Land

Best Practice Email Marketers Need Not Apply

Best practices are important, but if email marketers truly want to be successful, they need to look towards math, innovative technology and creative content, says columnist Jose Cebrian.

Please visit Marketing Land for the full article.


Source: Marketing Land