Tag Archives: Advertising Tech

Betaworks-Backed Scale Model Launches To Help Advertisers Target Twitter Communities

scalemodel Scale Model, the first company to launch out of betawork’s newest batch of hacker-in-residence projects, is trying to offer advertisers on Twitter a much more targeted experience than they’ve ever had. The service identifies communities on Twitter (based on interests) and listens to those communities to understand what kind of content they’re sharing and ultimately target… Read More

Brand Networks Acquires Social Ad Platform Shift For $50M

jamie tedford Social marketing company Brand Networks continues to gobble up the competition — it just announced that it’s acquiring Shift in a $50 million cash-and-stock deal. Back in 2013, it acquired another social media advertising company, namely Optimal. Brand Networks founder and CEO Jamie Tedford (pictured above) said “the success of our own business on-boarding Optimal” made… Read More

Snapchat Tries To Jumpstart Discover By Letting You Send Clips To Friends

Snapchat Discover Message Snapchat’s Discover feature feels like the awkward guy in a nice suit at a casual party. Discover’s professionally made content from CNN, Comedy Central, Food Network, and others is too polished to be naturally bolted onto the app. But Snapchat’s not giving up on Discover despite reports that viewership is down 30 percent to 50 percent since its launch in January. Today… Read More

Foursquare Targets Is B2B Pitch With Places And New Location Cloud

dennis-crowley1 Foursquare — the startup likely best known for popularising the “check-in” for users to share their locations with their social networks — has more recently been trying to make a name for itself as a location-based big data machine, partnering with large tech companies like Twitter and Microsoft to help gather data, and with advertisers like American Express to… Read More