Tag Archives: Display Advertising Column

Navigating The Modern Ad Serving Stack, Part 3: Private Marketplaces (Deal ID)

What if there was a way to retain some of the characteristics of direct orders, but make the whole process even more efficient? Columnist Ratko Vidakovic explains private marketplaces. The post Navigating The Modern Ad Serving Stack, Part 3: Private Marketplaces (Deal ID) appeared first on...

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