Pinterest on Tuesday announced video ads for the social network called Cinematic Pins.
Cinematic Pins work similarly to Pinterest’s current ad products, Promoted Pins, in that they’re formatted to blend in with other items in your home feed — except for the fact they're motion-based. Gap, L’Oreal, Target, Unilever, Visa, Walgreens and Wendy’s are among the first crop of paid advertisers
Pinterest is taking a slightly different approach to video ads compared to companies like Facebook. Whereas Facebook’s video ads usually start automatically (without sound) when they appear on a device’s screen and stop when you’ve scrolled past, a video in a Cinematic Pin moves in relation to how quickly a user scrolls through. Read more...
More about Social
, Social Media
, and Apps Software
Advertisers are going to have a lot more to work with on Pinterest starting today. Pinterest is rolling out several new tools and pricing options for advertisers today. Perhaps the biggest of them is Pinterest’s take on a new video-like Promoted Pin — but, not in the way you might expect. it’s an animated Promoted Pin that the company is calling a Cinematic Pin, and it… Read More
As part of a larger story about Pinterest’s Jumpstart program — a new experiment in its international expansion — I sat down with Pinterest co-founder Evan Sharp to talk about the company and its current goals. We spoke at length about how Pinterest is structured internally, what they’re looking for and how they are thinking about the Apple Watch Read More
On April 1st, Pinterest’s country manager in Japan Naoki Sadakuni got some of the engineering support he’d been wanted for a while.
Five team members from Pinterest’s headquarters arrived to the company’s Tokyo office in an experiment the company is running called “Jumpstart.” It’s Pinterest’s first run at shipping a small team from the… Read More
This year's Mother's Day was a banner one for Facebook.
The social network said about 229 million people worldwide used Facebook to send 1.8 billion posts or messages about Mother's Day on Sunday — racking up more mentions than the Super Bowl, the NCAA tournament and the Sochi Olympics combined. For comparison, a total of about 936 million people use the platform daily, according to the company's most recent statistics.
The soar in stats highlights the fact that Mother's Day is exactly the type of occasion that Facebook is ideal for. With a much wider-reaching audience than any other social network, Facebook remains the go-to network for personal communications like holidays and birthdays, according to Pew Research Read more...
More about Facebook
, Social Media
, and Family Parenting
Pinterest’s Head of Partnerships Joanne Bradford, spoke in more detail about the social network’s recently announced plans to open up to third-party developers at the TechCrunch Disrupt NY conference this morning and how it aims to make good on its multi-billion dollar valuation through a number of product launches, enhancements, and an expansion to new markets. The company has… Read More