Tag Archives: Top News

Store Visits And Offline Spending Data Will Drive Massive Mobile Ad Growth

Lack of clear ROI has held many advertisers back from investing more in mobile. That’s all about to change as increasing amounts of data about store visits and offline sales become available. As it does marketers come to recognize the greater value of mobile vs. PC users. Mobile users...

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Google Ad Chief: “How Many Of Facebook’s Video Views Are Engaged?”

Google's Sridhar Ramaswamy questions the value of Facebook video give the social network's three-second standard for a view. The post Google Ad Chief: “How Many Of Facebook’s Video Views Are Engaged?” appeared first on Marketing Land.

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Most Americans Want More Privacy, Don’t Trust Advertisers, Social Media Or Search

The overwhelming majority of Americans want to be able to control their information online and who gets access to it. However, in a wide-ranging and nuanced Pew Research Center survey, most respondents seem resigned to fewer online protections and less privacy. (Pew also investigates attitudes...

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