Tag Archives: Video Advertising

Pinterest Unveils Its First Video-Like Ad And New Ad Pricing Models

pinterest cinematic pin Advertisers are going to have a lot more to work with on Pinterest starting today. Pinterest is rolling out several new tools and pricing options for advertisers today. Perhaps the biggest of them is Pinterest’s take on a new video-like Promoted Pin — but, not in the way you might expect. it’s an animated Promoted Pin that the company is calling a Cinematic Pin, and it… Read More

Silent video may become your brand’s loudest statement

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A couple of years ago I was on a family trip. I turned on the hotel television and found a children's network. Midway through the show all hell broke loose"What is that?! What happened to my show?! Why are they doing that?!"At 5 years old, my son had just seen his first block of TV commercials. Before this experience his media diet consisted of Netflix, TiVo, and DVDs — all commercial-free. And now he was a captive audience.

A struggle for control creates a new standard

His Gen Z outrage was over the top, but reflective of how much command people expect to have over all the content they see — from linear programming to social feeds. Scrolling, swiping, muting, skipping, and subscribing have become the modern behaviors of users seeking control. Read more...

More about Social Media, Video Advertising, Business, Advertising, and Autoplay