A couple of years ago I was on a family trip. I turned on the hotel television and found a children's network. Midway through the show all hell broke loose"What is that?! What happened to my show?! Why are they doing that?!"At 5 years old, my son had just seen his first block of TV commercials. Before this experience his media diet consisted of Netflix, TiVo, and DVDs — all commercial-free. And now he was a captive audience.
A struggle for control creates a new standard
His Gen Z outrage was over the top, but reflective of how much command people expect to have over all the content they see — from linear programming to social feeds. Scrolling, swiping, muting, skipping, and subscribing have become the modern behaviors of users seeking control. Read more...More about Social Media, Video Advertising, Business, Advertising, and Autoplay