A Miracle is coming to Twitter.
Thanks to the National Hockey League, Twitter will become an arena for conversation around the 2004 movie Miracle on August 31 starting at 7 p.m. ET.
The affair is the NHL's second edition of #NHLMovieNight, a social media initiative where the league invites anyone to watch a film and tweet along. The NHL will have several employees monitoring Twitter for posts from fans and leagues and live-tweeting movie highlights from the @NHL account.
In August of last year, the NHL hosted a watch party for D2: The Mighty Ducks and encouraged fans to tweet with the hashtag #NHLMovieNight. The league had 16 teams and thousands of fans participate. In an unexpected turn, one of the film's actors, Joshua Jackson, jumped into the conversation on Twitter: Read more...More about Business, Social Media, Olympics, Miracle, and Movie