Why Instagram’s new icon and black and white design suck

I hate the new Instagram iconYou can disagree, but you're still wrong. 

Instagram finally changed its app icon this week and, boy, did the Internet react. The iconic instant camera icon — with a glass lens, viewfinder, brown leather wrap and rainbow, alongside the word "Insta" in the corner is gone.

As I'm sure you've seen by now, it's been replaced with a simplified glyph in the shape of a camera outlined in white and set on top of a yellow-orange-red-pink-purple gradient.

It's definitely different. Instagram recently said that, during the creative process of flattening the icon, it wanted to make sure the updated look was still recognizable. But my issue is it's too minimal and the gradient choice is too loud. Read more...

More about Design, Social Media, Instagram, and Tech

Leave a Comment

Your email address will not be published. Required fields are marked *